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For the past 9 years, Annette has focused on designing elegant and visually intelligent interfaces for web applications and other emerging technologies. She continues to advocate for the most accurate and efficient functionality, without sacrificing form. She has served as the chief visual designer for products in the medical, financial, software, staffing, and consumer-based industries.
Whether designing new products from scratch or refining existing interfaces and behaviors, Annette creates concepts by researching the most communicative visual trends and taking design ideas through a creative, iterative process. She is passionate about using next generation technology and promoting innovation for the benefit of the user experience and the client’s brand identity.
User-centered design methodologies have played a significant role in all of Annette’s project work. She values time spent observing behavior, not just talking about it, and believes that her best designs benefited from rigorous feedback, no matter how humbling. Her field research includes a variety of environments, including brokerage firms, employment offices, and operating rooms. She scripted and conducted extensive usability studies of radiology interfaces using 6-Sigma tools at GE Healthcare. By investigating emotional responses among do-it-yourself tax filers, she helped H&R Block create a confident and supportive experience for navigating the complicated world of tax code.
Annette sees the organization of and access to abundant information as a fundamental challenge in application development. Using techniques such as interaction flow diagrams, use cases, and wire frames, she defines the most intuitive and logical use of content before the look and feel is laid down. Employing Web 2.0 data-visualization technologies, she has helped transform stressful amounts of data into interactive decision-making tools. At Manpower International, her blueprints defined a marketplace intelligence dashboard that significantly reduced mental load, delivering relevant research and sensitive statistics to a wide variety of personas.
Computer-based training modules must inspire a user to learn and apply new skills, and Annette’s experience in this area has inspired her own growth as a designer. At Manpower International, she used story-telling techniques and knowledge retention exercises to create lesson plans that encouraged and reinforced deeper expertise. All designs were reviewed in usability studies to make sure the instructions were clear, memorable, progressive, and gracious.
Manpower International, The Bank of New York, GE Healthcare, Thomson Financial, H&R Block, TomoTherapy, Metavante, Harley-Davidson, and others.
Annette earned a BA in English Literature while at the University of Wisconsin - Milwaukee and the University of Nottingham (UK). She is currently a part-time student at the Milwaukee Institute of Art and Design.
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