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For over a decade, Annette has designed elegant and visually intelligent interfaces for applications and emerging technologies. She is a sincere advocate for accurate and efficient functionality, without sacrificing form or emotional engagement. She believes in solutions that promote visual innovation when it benefits both the users’ experience and the client’s identity. She has served as a chief visual designer for a wide range of products in the medical, software, financial, education, and consumer industries.
She continues investigating the impact of what we see on how we think, feel, move, and behave. Her personal and professional work in visual languages gives her a keen appreciation for the way design shapes our responsiveness to the world. Whether brainstorming new products or refining existing interfaces, she takes visual concepts through a creative, iterative process until the clearest picture emerges.
Annette has excelled in the design of medical devices, covering a range of visual and UX research projects, including touch interfaces long before their commercial availability. Her years of work with medical professionals provide an understanding for how beautiful, intuitive technology is essential to the delivery of quality health care, critical and urgent treatment decisions, and supportive engagement with patients on the sensitive topic of illness.
User-centric design methodologies and cognitive behavioral research inform Annette’s focus on technology’s ability to improve or inhibit our interactions. She has spent time observing behavior, not just talking about it, and believes her best designs benefit from collaboration and rigorous feedback, no matter how humbling. Her field research and analysis has covered many environments and devices, from cancer treatment clinics to brokerage firms, from mobile paramedic touch screens to DIY tax-return interfaces. She has scripted and conducted usability studies using 6-Sigma techniques, and she has introduced UX design practices on Agile project teams. She endorses the possibilities of open-source solutions to more exactly improve engineering to match users’ real-world needs.
She has served as a strategy advisor for numerous companies, recommending plans for releases, upgrades, extensibility across platforms and devices, and short- and long-term technology trending that includes UX design as a critical feature in successful products.
Annette sees the organization of and access to abundant data as a fundamental challenge in applications. Starting with the trusted techniques of pencil and paper and moving to digital prototyping, she takes use cases and applies them to wire frames, where the most logical content creates the structure for the eventual look and feel. In an age where information overwhelms, she has designed data-visualization solutions to distill stressful amounts of statistics into interactive decision-making tools and marketplace intelligence dashboards. In the end, a reduced mental load eases the users’ ability to process and enjoy information.
Computer-based education must inspire a user to learn and apply new skills, and Annette uses story-telling techniques and knowledge retention exercises to create instructions that encourage and reinforce deeper expertise. Designs are reviewed in usability studies to make sure instructions are clear, memorable, progressive, and gracious.
Epocrates, NeuWave Medical, GE Healthcare, TomoTherapy, Manpower International, Scholastic, Thomson Financial, H&R Block, Harley-Davidson, and others.
Annette earned a Masters of Fine Art in Drawing and Painting at The Pennsylvania Academy of Fine Arts, and a BA in English Literature while at the University of Wisconsin and the University of Nottingham (UK).
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