| |
The GRD team conducted observational research to carefully identify and understand the needs of the varied audience profiles for Children’s Hospital — parents and families, health care professionals, and donors and volunteers. We analyzed audience data to create a useful and usable site that helps people find critical information about health concerns and hospital care.
| The site was awarded: |
| • |
Non-profit Standard of Excellence 2006 WebAward
from the Web Marketing Association. |
| • |
First place in the Interactive Media category of the 2006 Wisconsin Clarion Awards, presented by the Association of Women in Communications. |
These awards recognize excellence in communications, marketing,
and design for the Web.
|
|
|
