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Effective web design requires attention to audience, business purpose, and usability. As the novelty factor of the Web wears off, people are expecting more from the web sites they visit. To attract people and keep them coming back, web sites must be easy to navigate, attractive, and compelling to use. In this course, you'll learn the audience-centered design process:
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How to structure your site to suit the people who will be visiting it. |
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How to make sure people have a satisfying experience and that they'll keep coming back. |
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How to keep the target audience of your site involved throughout the design process. |
We'll study the balance between elegant design and functional usability. Then, you'll have the chance to try out simple techniques for structuring and testing Web sites.
This 2-day workshop is an intensive look at audience-centered web design. The course is built around a progressive exercise in conceptual design and evaluation. Throughout the course, we will be focusing on methods for gathering and using feedback from the people who visit your site. We'll discuss and practice ways to revise your site quickly and to respond to feedback or address new needs. You'll leave with a set of quick, cost-effective tools you can really use. |
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