Of seemingly minor importance
Yesterday I attended Minnewebcon, a one day conference held at the University of Minnesota. The event was a success: great speakers, ample networking time, terrific food, etc. One item that stuck out for me as a positive was the strong wifi reception.
Last year I attended Minnebar, an unconference, also held at the U, and the wifi was spotty, marring (for me at least) an otherwise great day. This year, whether because it was a different building, different conference, or just the fact that it was a year later, the wifi was wonderful, and I could focus on the conference and not my frustration with wifi access.
Now, apply that to your product or web site. What ‘thing’ of seemingly minor importance is ruining the experience for people who use your product or visit your site? I’m not talking about lack of features here, but minor distractions that frustrate people.
How is your login process?
If you are a restaurant, do you have your hours and address on your home page, and can people view your site on mobile devices?
If your application is internal, what steps in the workflow of your employees makes them want to pull their hair out (hint: it’s usually something small in importance but high in hassle)?
Watching people use your site/product will reveal these items of seemingly minor importance to you or your marketing team but of major hassle to your users.
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