Abby Bajuniemi

Abby Bajuniemi is a researcher, strategist, and experience designer. She completed a PhD in Hispanic and Lusophone Literatures, Cultures and Linguistics at the University of Minnesota, where her research interests centered on language acquisition and sociolinguistics. She also has expertise in language use on social media, dialectology, identity and language, and translation/localization. 

Her background in linguistics gave her an acute awareness of how information architecture affects the UX of consuming information, which she channels into a passion for accessibility and inclusivity in design and content.

Abby is experienced in research, research design, usability testing, wireframing (low-medium fidelity), prototyping, information architecture, and writing. She has worked in independent and collaborative environments and thrives in both as a leader and a contributor.  Most recently, she directed the UX strategy and research for the Eviction Lab’s data mapping and visualization tool where she designed and conducted formative design studies and drove the interaction design. She also served as content and accessibility consultant and English-Spanish translator for the site.

User Research
Abby has designed, conducted, and analyzed large and small research projects that span discovery and market research, design research, and usability studies for responsive web, enterprise applications, ecommerce, and medical devices.  She is proficient in qualitative, quantitative, and mixed research methods.

Public Speaking + Training
Abby has presented her research at national and international academic and technology conferences, including the American Association for Applied Linguistics, the Hispanic Linguistics Symposium, the Second Language Research Forum, the Linguistic Association of the Southwest, and MinneWebCon annual meetings. She has also given workshops and lectures in the Twin Cities for UXPA-MN, Prime Digital Academy, CH Robinson, and MN Women in Tech. Abby speaks, teaches, and writes on the topics of voice and conversational design, mental models, language as a usability and accessibility tool, and language and gender in the workplace.

Abby earned her BA in Spanish linguistics, her MA in Hispanic Linguistics, and her PhD in Hispanic and Lusophone Literatures, Cultures, and Linguistics from the University of Minnesota.